Guenter Wenzel (Dipl-Ing.), Senior researcher and head of the team “Building Culture Innovation” of Fraunhofer Institute for Industrial Engineering IAO in Stuttgart, Germany. He received his graduate from the University of Stuttgart in Architecture and Urban Planning with focus on Immersive Information Environments in 2000. Since then he works in the fields of Immersive Communication Technologies and Building Culture Innovations at Fraunhofer IAO. His focus is the application of Immersive Technologies in communication and decision making in construction and urban planning as well as in the field of digital transformation of the building and real-estate industry. Since 2016 he is Leader of the Team Building Culture Innovation at Fraunhofer IAO. He initialized the BIM-Cluster Baden-Württembe